Eatery
Ordering food has never been so easy before
Client
Eatery
Task
Design and prototype an improved version the ordering experience of the food delivery app
Role
UI/UX Design
Year
June 2019
The challenge
User research indicates that several improvements are needed, in order to optimize the user experience. One of the main issues is that customers are having difficulty locating previous orders and there is a lack of a search and filter option.
Furthermore it's necessary to simplify the order process, because there are too many steps and the cart is hard to edit. Also a trigger alert is needed when the wrong address is selected.
Additional features are the visualization of the different stages of the order progress, together with the tracking of the delivery with a delivery map experience.
User experience
When aiming for increasing revenue, one of the most important things is to make sure the user doesn't get frustrated using your appliciation. Always try to make his life easier, by continuously keep on iterating the app.
Small changes can lead to big differences. For example: when you're able to simplify the order process, it's more likely that not only the user will complete the order, but also will use your app again the next time.
Always try to make the life of your users easier, by continuously keep on iterating your product.